The Rick Magennis Show
Rick and his guests talk about all things affiliate program management. No topics are off-limits. This podcast will share proven tips & strategies to grow an affiliate program. Topics to be discussed include affiliate program set-up, affiliate recruiting, affiliate activation, communication, compliance, and program optimization and anything in between.
The Rick Magennis Show
Affiliate Recruiting and its Evolution
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Rick Magennis
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Season 1
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Episode 26
We can all agree that recruitment is the most time-consuming and labor-intensive part of managing an affiliate program. In this episode, Rick sat with his good friend Chris Tradgett of Publisher Discovery. Chris shares his knowledge in affiliate marketing from almost 16 years of experience. They talked about how brands and affiliates have changed in 2020 and the system of quality over quantity in recruiting and why it's more important than ever. What makes this conversation really interesting is that they shared thoughts about improving the recruitment process and common mistakes of brands in recruiting affiliates.