The Rick Magennis Show
Rick and his guests talk about all things affiliate program management. No topics are off-limits. This podcast will share proven tips & strategies to grow an affiliate program. Topics to be discussed include affiliate program set-up, affiliate recruiting, affiliate activation, communication, compliance, and program optimization and anything in between.
Episodes
55 episodes
Affiliate Management Software for Modern Affiliates
In this week's episode, I sat down with Noah Tucker of Social Snowball. He was tired of using affiliate management platforms that catered to traditional publishers and not "modern affiliates". We discuss...
•
Season 2
•
Episode 12
•
25:47
Fixing Affiliate Program Tracking Issues One Program at a Time
This was a special episode that was recorded at PI Live in Miami on April 17, 2024. Chris and Dan took time out of their busy days to chat with me about Moonpull and how they are helping brands fix tracking issues that occur within their affili...
•
Season 2
•
Episode 11
•
25:53
Affiliate Media Buyers
In this episode, Rick sits down with Frederic Jean-Bart of Performance Partners and they discuss media buyers in the affiliate space. They are not talked about enough, but they are an important ...
•
Season 2
•
Episode 10
•
24:21
Adoption of AI models in managing affiliate monetization
In this episode, Rick sits down with Lavin Punjabi to discuss AI and how it's being used in affiliate marketing on the publisher side. We talk a lot about the brand side, but the publisher (affiliate) side needs to be optimized and inject effic...
•
Season 2
•
Episode 9
•
23:56
Why All Amazon Sellers Need to Consider Affiliate Marketing
In this episode, Rick speaks with David Katz of Archer Affiliates. They are a top player in the Amazon sellers affiliate world. The conversation went in many directions, but the takeaway should be...
•
Season 2
•
Episode 8
•
27:11
Affiliate Marketing Trade Publication Helping the Industry Grow
In this episode, Rick talks to Michael McNerney of the Martech Record. They discussed the need for an industry trade publication and what Mike and his team are doing to move the affiliate/partnership space forward. The Martech Record is not jus...
•
Season 2
•
Episode 7
•
19:19
Tips For Diversifying Your Affiliate Program
This is an episode where I was a guest on Chloe Thomas' podcast Keep Optimizing. We discussed why having a diverse community of affiliates is essential for success and I also provided specific tips for diversifying an affiliate program. Having ...
•
Season 2
•
Episode 6
•
30:54
M&A In Affiliate Marketing & What You Need To Know
In this episode, Rick and Marty discuss the world of Mergers & Acquisitions. This is a topic that doesn't get talked about enough but is becoming a key strategy for many businesses to grow. They discussed how the affiliate marketing industr...
•
Season 2
•
Episode 5
•
35:56
Affiliate Management Hurdles and How to Thrive
The latest episode of the Rick Magennis Show is with industry veteran Dustin Howes. Dustin and Rick discussed a few of the hurdles affiliate managers make when managing programs and how they can overcome them. There are tactical pieces of infor...
•
Season 2
•
Episode 3
•
31:52
How Amazon and the Affiliate Space are Evolving
In this episode, Rick and Jesse delve into Amazon's pivotal role in advancing affiliate marketing beyond the confines of the traditional Amazon Associates program. They explore the option of integrating a full-fledged Amazon affiliate program w...
•
Season 2
•
Episode 4
•
29:51
The Most Effective Ways to Approach Content Creators
Rick and Christen talk about the most effective ways to communicate with content creators. It's not a one-size-fits-all strategy and Christen provides great insight on ways to effectively communicate and partner with creators in 2024.
•
Season 2
•
Episode 2
•
28:23
Common Mistakes Brands Make with Affiliate Recruiting
In today's episode, Rick was joined by Wade Tonkin of Fanatics, Inc. Wade and Rick talk about one of the hot topics in the Affiliate world, Affiliate Recruitment. They also discuss the common mistakes in Recruiting and how to have a consistent ...
•
Season 2
•
Episode 1
•
48:08
How to Set up an E-Commerce Affiliate Marketing Program with Rick Magennis of Affiliate Program Management
Today is part 2 of Rick’s visit to the podcast “Amazing FBA” where he spoke with Michael Veazey about e-commerce and affiliate marketing.
•
Season 1
•
Episode 43
•
32:54
.jpeg)
E-commerce Affiliate Marketing with Rick Magennis of Affiliate Program Management
Rick shares an episode of the “Amazing FBA” podcast that he was a guest on. He and Michael Veazey sit down to talk about how to set up an e-commerce affiliate marketing program.
•
Season 1
•
Episode 42
•
41:45
How to do Affiliate Marketing for your Ecommerce Business
In this episode, Rick and Jessica Totillo Coster talk about all things related to affiliate marketing for your eCommerce business. They discuss what affiliate marketing is, how to get started, and some tips that will help you along the way.&nbs...
•
Season 1
•
Episode 41
•
49:45
Affiliate Marketing as an Additional Income Stream
Today, Rick shares an episode of the podcast “Gift Biz Unwrapped” that he was recently on. Rick and Sue Monhait talk about all of the ways affiliate marketing can bring in extra income.
•
Season 1
•
Episode 40
•
52:52
Optimizing Conversion - Experiences = Increased Profitability
In this episode, Rick sits down with Jeremy Aaronson of UpSellit to discuss the conversion experience. The focus of the discussion is how optimizing conversion experiences leads to increased profitability and how UpSellit assists in that.
•
Season 1
•
Episode 39
•
26:50
How to Setup a Successful Affiliate Marketing Program
Today, Rick shares an episode of the podcast “Brave + Boss” that he was recently on. Rick and Kristi Soomer talk about everything you need to know to setup a successful affiliate marketing program.
•
Season 1
•
Episode 38
•
30:31
Affiliate Marketing: How to Revive Your Existing Affiliate Account with Rick Magennis
In this episode, Rick was a guest on Chloe Thomas’s show: Keep Optimising. The topic of discussion is how to revive your existing affiliate account. Rick shares tips on how to begin reviving an affiliate program and everything needed t...
•
Season 1
•
Episode 37
•
34:12
11 Types of Affiliates to Consider for your Program
In this episode, Rick goes over the types of affiliates to recruit into your affiliate program. He reviews the top 11 groups of affiliates and why you might need each one.
•
Season 1
•
Episode 36
•
9:38
Identifying the Cost of Starting an Affiliate Program
In this episode, Rick discusses setting up an affiliate program and what it takes to succeed. He goes into detail about the specific costs that are involved that many people are unaware of.
•
Season 1
•
Episode 35
•
12:20
Why Brands should Consider TM+
Are you wondering how you can leverage TM+ (Trademark Plus) with your brand? In this episode of The Rick Magennis Show, Rick was joined by Chelseah Murphy of Wickfire. Wickfire guides consumers through online purchasing decisions and helps bran...
•
Season 1
•
Episode 34
•
31:54
JV Marketing Crash Course
Want to learn how JV (Joint Venture) Marketing can help your brand increase its revenue? In today's episode, Rick had a chance to talk to one of the JV Marketing experts, Marty Fahncke. He has been in affiliate marketing since 1999 and has been...
•
Season 1
•
Episode 33
•
33:25
How a Non-Traditional Affiliate can take a Program to the Next Level
This is the first interview with an affiliate done by Rick! In this episode, Rick sat down with Nick Andrews of ReviTrage. Nick gives advice on how to grow an affiliate program from the perspective of an affiliate with over a decade of exp...
•
Season 1
•
Episode 31
•
24:04
How Brands can Compete with Amazon's Associate Program
If you want to learn how to compete with Amazon's Associate Program, then this episode of The Rick Magennis Show is for you! I got a chance to talk to Jesse Lakes of Geniuslink. Jesse shares his tips and strategies about affiliate marketing tha...
•
Season 1
•
Episode 30
•
25:21
