The Rick Magennis Show
Rick and his guests talk about all things affiliate program management. No topics are off-limits. This podcast will share proven tips & strategies to grow an affiliate program. Topics to be discussed include affiliate program set-up, affiliate recruiting, affiliate activation, communication, compliance, and program optimization and anything in between.
The Rick Magennis Show
Affiliate Media Buyers
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Rick Magennis
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Season 2
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Episode 10
In this episode, Rick sits down with Frederic Jean-Bart of Performance Partners and they discuss media buyers in the affiliate space. They are not talked about enough, but they are an important part of the affiliate marketing ecosystem. The benefit of using media buyers in affiliate programs is that they use their own money to drive traffic and get rewarded only when a sale is generated. Frederic educates on why they are valuable and why more brands should consider working with them.