Rick has a special guest who will share her knowledge and expertise about Mass Media and its role in affiliate marketing. Jessica Spira of Ziff Media Group joins Rick and they get into the evolution of Mass Media affiliates. Jessica is the VP of Partner Management and Growth in Ziff Media under Ziff Davis. Jessica shares her insight about the Rise and the influence of Mass Media publishers. Plus! She also talked about how Mass Media publishers work and how it can help brands with their content strategies. It is one of the great episodes you don't want to miss.