In this episode, Rick speaks with David Katz of Archer Affiliates. They are a top player in the Amazon sellers affiliate world. The conversation went in many directions, but the takeaway should be that all brands that are selling on Amazon should consider bolting on an affiliate program. This is not the traditional Amazon Associates program, but one that is just like a normal DTC e-commerce program, but uses Amazon's attribution API to operate. David is a wealth of knowledge on this topic and numerous nuggets can be pulled from the conversation.